Toyota Motor Sales (TMS), U.S.A, Inc., today announced its Prius gas-electric hybrid mid-size sedan will receive an increase in allocation for the U.S. market in 2005 calendar year to 100,000 units annually, approximately double the 2004 calendar year allocation. The announcement coincides with Prius surpassing the 100,000 sales mark since the vehicle first went on sale in the U.S. in the summer of 2000.

"With this significant increase in allocation for 2005, Prius will become one of our top-selling passenger cars as it continues to solidify its position as a mainstream vehicle," said Don Esmond, TMS senior vice president and general manager. "As a testament to its remarkable popularity here in the U.S., over one-half of total worldwide Prius production will be targeted for the U.S. market. We are hopeful that this latest increase will help alleviate the delivery delays many customers have been experiencing."

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