I had a 07 TCH and got rid of it a while back, I am considering a 09 TCH, but wondering what the market pricing is? the 07 TCH pretty much went for MSRP, what is going on now with 09 and $3.50 gas, are they getting MSRP or can you get a deal on one?

 

got mine on Mar 1, $200 under dealer invoice. no haggle was necessary, used the Costco program (900 over invoice) to deal with the fleet manager and after I told him that other dealers in the area were offering 3500 under MSRP on 08's he offered me 200 under on any TCH in stock. I'm in North county San Diego. Did not get the 500 factory rebate but this 09 was the only one they had without NAV and I wasn't willing to spend 2000 on that.

 

So the base price you paid was.....?

(excluding tax, title, and license, which varies from area to area)

 

don't have the exact numbers with me right now, but MSRP was ~ 29,200 and I paid ~ 26,200

 

WOW nice to see they are discounting them now.

 

Thanks. Yes, about $3K under MSRP is the going rate that I've seen. for '09 TCH

 

I am shopping for one right now. my question is about prices for 2008 vs 2009. I got a quote from a dealer for an 08 with the color I want. MSRP is $27600. They quoted me $25,400. Considering that this is an 08 and comes with $750 from Toyota (unlike the 09s) this doesn't match what I am reading in this thread.

I also got a quote on an 09, msrp $27,300, for $26800! Nowhere near what you guys are getting.

 

The key is to do a lot of research on the Internet. Find the invoice prices for each option you are looking for. Go to the deal with a pile of paper and number in mind. When they offer something, do not be afraid to say a number much lower.

On my 2007, MSRP was about $31,400. I purchased it for about $28,100 after all deals and rebates I could find (no including trade). The initially offered $29,500. I said how about $28,500 -- they looked at me with a bewildered look -- walked away and came back with a yes. I then found another $400 college grad rebate.

The total cost was about total invoice. I work a fair deal and try to give them some kind of profit. I usually target about $100 above invoice if I get a hard time from all dealerships. Remember, they do have kickbacks worth a few hundred to over a thousand.

 

The target for a TCH 2008 should be $4,000 below MSRP and for a TCH 2009, $3,000 below MSRP. (before tax, title, and license).

You should be able to get that no problem. If you want to haggle-waggle and such, you may get lower. Obviously, they will get cheaper as time goes on, but not by a lot - they are still selling in big numbers.

 

Thanks for that info. I don't really understand how I can get up to $4k off the sticker price when that figure is well below the invoice, at least the invoice according to sites like Kelley Blue Book and Edmunds. They put the car I'm looking at ($27,300 MSRP) invoice at about $24,400, less than 3k off the sticker. I know they have other ways of making money on the transaction, but it just doesn't seem likely they will go so far under invoice, especially when they aren't having any trouble selling these cars.

Another question about this transaction: they don't have the color we want and will have to get it from another dealer. They are saying that it will cost an extra $300 to get that particular vehicle. Is that a common practice?