Honda blew a major marketing oppurtunity
#1
Honda blew a major marketing oppurtunity
So Honda manages to create the best dang F1 car of the season and instead of going through with the season they bail out. In fact they were going to scrap the team, only it would have cost them an additonal $150 million to do so. Luckly Brawn steped in and saved the team and guess what? BrawnGB won the first race coming in 1st and 2nd. You can't buy this kind of advertisement. Way to go Honda. I hope you are kicking yourself for this.
Last edited by livvie; 04-06-2009 at 07:20 AM.
#4
Re: Honda blew a major marketing oppurtunity
Racing does yield benefits that trickle down to passenger cars.
#5
Re: Honda blew a major marketing oppurtunity
FWIW, Toyota and BMW have pulled out now too. Bridgestone, apparently, the exclusive tire provider is also pulling out.
http://latimesblogs.latimes.com/spor...ts-leaves.html
http://www.timesonline.co.uk/tol/spo...cle6902336.ece
http://abcnews.go.com/Sports/wireStory?id=8991282
http://latimesblogs.latimes.com/spor...ts-leaves.html
http://www.timesonline.co.uk/tol/spo...cle6902336.ece
http://abcnews.go.com/Sports/wireStory?id=8991282
#7
Re: Honda blew a major marketing oppurtunity
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