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Shell sponsors Eco-Marathon - The History
1,000 miles per gallon or bust
May 25, 2006 9:40 AM PDT Imagine an oil company sponsoring an annual event to develop better fuel economy. The idea began 50 years ago with a bet among scientists at Shell's Illinois research lab and has grown into the Shell Eco-marathon. The winner of the first challenge ran at 50 miles per gallon of gas to take the pot. In 1977, Shell organized the first competition in Mallory Park, Ill. for outside teams. And in 1985, the first European Shell Eco-marathon was held in France. Following is a look a some of the more interesting designs over the past few years. http://i.n.com.com/i/ne/p/2006/523design_550x367.jpg |
Re: Shell sponsors Eco-Marathon - The History
As far back in the '60s, Shell was touting its gas as delivering superior FE. I still recall those commercials where they filled car #1 with a gallon of "Brand X" and placing a paper barrier where it ran dry. Then they'd start car #2 on the same route with a gallon of Shell, and of course that car would always crash thru the barrier.
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