With the current, previously unforeseen fuel prices ruining the financial forecasts of countless contracting businesses, it only makes sense to get more fuel efficient pickup trucks and SUVs to market as soon as possible.

Toyota could have had an edge in this segment if it had introduced its full-hybrid system fitted to a Tundra, but some analysts would say they dropped the ball. GM hasn't, however, and therefore will bring its new Chevy Silverado and GMC Sierra gasoline-electric hybrids to a dealership near you later this year.

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