Feature: Toyota Hybrid Tour
#1
06-14-2007, 10:37 PM
Join Date: Jun 2007
Location: Canada
Posts: 478
Feature: Toyota Hybrid Tour
You have to give it to Toyota for taking this hybrid thing and running with it. Since launching the first Prius in Japan in 1997, it's managed to turn its Hybrid Synergy Drive gas/electric hybrid powertrain into a brand of its own.
It's a successful one, too, for which some credit must go to good marketing. But Stephen Beatty, the Managing Director of Toyota Canada Incorporated (TCI), says the driving public still has a lot of questions about hybrid technology: how does it work? And not to mention: does it work, period?
So, despite TCI's prediction that hybrid-powered Toyotas will find homes in as many as 10,000 Canadian driveways in 2007 (according to Beatty), the company figured it was time to hit the road with its first Toyota Hybrid Tour. On June 6th in Ottawa - smack in the middle of Environment Week - the company launched the cross-Canada event that will stop in a number of Canadian cities, with the aim of letting drivers get a close-up look at the company's hybrid models, and even take a short test drive.
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It's a successful one, too, for which some credit must go to good marketing. But Stephen Beatty, the Managing Director of Toyota Canada Incorporated (TCI), says the driving public still has a lot of questions about hybrid technology: how does it work? And not to mention: does it work, period?
So, despite TCI's prediction that hybrid-powered Toyotas will find homes in as many as 10,000 Canadian driveways in 2007 (according to Beatty), the company figured it was time to hit the road with its first Toyota Hybrid Tour. On June 6th in Ottawa - smack in the middle of Environment Week - the company launched the cross-Canada event that will stop in a number of Canadian cities, with the aim of letting drivers get a close-up look at the company's hybrid models, and even take a short test drive.
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