---

NEW YORK (December 4, 2007) – Democratic, wealthy, educated and active are four adjectives that describe today’s hybrid vehicle owner, according to a recent analysis from Scarborough Research, a consumer and media research firm. Scarborough’s analysis finds that almost half (42 percent) of the households in the U.S. that own or lease at least one hybrid vehicle have an annual income of $100,000 or more. That is more than twice the national average. The adults who live in these households, “Hybrid Owners,” are more than twice as likely as all U.S. adults to have a college degree. This includes the twenty-seven percent of Hybrid Owners who have a post graduate degree, compared to nine percent of adults overall. Hybrid Owners skew older than average, and are 23 percent more likely than average to be aged 50+. . . .

---

---

---