Hybrid Vehicle Owners are . . .
#1
12-06-2007, 01:48 AM
Join Date: Oct 2005
Location: Huntsville, AL
Posts: 5,613
Hybrid Vehicle Owners are . . .
http://www.scarborough.com/
Ok, 3 out 4 ain't bad. <GROAN> now I suppose we'll have to put up polls to find out.
Bob Wilson
NEW YORK (December 4, 2007) – Democratic, wealthy, educated and active are four adjectives that describe today’s hybrid vehicle owner, according to a recent analysis from Scarborough Research, a consumer and media research firm. Scarborough’s analysis finds that almost half (42 percent) of the households in the U.S. that own or lease at least one hybrid vehicle have an annual income of $100,000 or more. That is more than twice the national average. The adults who live in these households, “Hybrid Owners,” are more than twice as likely as all U.S. adults to have a college degree. This includes the twenty-seven percent of Hybrid Owners who have a post graduate degree, compared to nine percent of adults overall. Hybrid Owners skew older than average, and are 23 percent more likely than average to be aged 50+. . . .
Bob Wilson
#2
12-06-2007, 05:19 AM
Ridiculously Active Enthusiast
Join Date: Mar 2004
Location: Atlanta, Ga
Posts: 1,797
Re: Hybrid Vehicle Owners are . . .
Apparently hybrid owners as a whole are NOT normal people? I don't buy it.
Personally I don't meet any of those statistics. I wonder if the same author wrote the hybrid "Smug" article a couple years back?
-Steve
Personally I don't meet any of those statistics. I wonder if the same author wrote the hybrid "Smug" article a couple years back?
-Steve
#3
12-06-2007, 06:02 AM
Join Date: Oct 2005
Location: Huntsville, AL
Posts: 5,613
Re: Hybrid Vehicle Owners are . . .
The full report "hybrids are for Democrats" may have the survey information about population size and methodology but I'm not curious enough to pay for it. Still, I suspect we'll soon see it echoed in various publications since their web page indicates they sell their service to news media and it came out Dec. 4.
Bob Wilson
Last edited by bwilson4web; 12-06-2007 at 06:06 AM.
#5
12-06-2007, 10:22 PM
Active Enthusiast
Join Date: Jan 2006
Location: Two miles N of the technology 'center-of-the-world' in 1903, on the Outer Banks of NC
Posts: 205
Re: Hybrid Vehicle Owners are . . .
4 o/o 4. But I know where the results came from. Scarborough sent me 1150 questionaires.
j/k
j/k
#6
12-09-2007, 05:13 PM
Re: Hybrid Vehicle Owners are . . .
I'm surprised this article didn't add "gay" to the list of "rich, liberal, and tree-hugger". In my neighborhood, all of the hybrids (including my own) seem to have the rainbow stripe bumper sticker.
I'm liberal and I've got a college degree, but I'm far from wealthy.
I'm liberal and I've got a college degree, but I'm far from wealthy.
#7
12-09-2007, 05:41 PM
Join Date: Oct 2005
Location: Huntsville, AL
Posts: 5,613
Re: Hybrid Vehicle Owners are . . .
Don't forget,"the women are strong, the men are good looking, and all the children are above average."
Bob Wilson
Bob Wilson
#9
12-11-2007, 07:35 AM
Hybrid and Ethanol Expert
Join Date: Mar 2005
Location: All over the Central U.S.
Posts: 3,616
Re: Hybrid Vehicle Owners are . . .
Isn't it redundant to say "college grad" and "hybrid owner" in the same sentence... I mean, if you can't afford one, you can't afford the other!
It's not always by "choice".
( I was just thinking the phrase " isn't it " sounds normal, but saying " Is not it " sounds really wierd. Sorry, not enough sleep! )
It's not always by "choice".( I was just thinking the phrase " isn't it " sounds normal, but saying " Is not it " sounds really wierd. Sorry, not enough sleep! )
Thread
Topic Starter
Forum
Replies
Last Post
Curated Content Editor
Journalism & The Media
0
02-03-2014 04:30 PM
spinner
Journalism & The Media
1
08-21-2009 04:51 PM
