Car sales reflective of Web site design?
#1
Car sales reflective of Web site design?
Maybe a chicken and egg question here:
Is it possible that the car buying paradigm has shifted by more than fuel effeciency and other tangible items? Take for example the Cooper Mini website
www.miniusa.com
which presents an extremely fun, interactive experince for a car with tremendous personality. Toyota offers the Camry Experience
http://www.toyota.com/camry/index.ht...TN_CAMRY_INDEX
Toyota hit a sales record in May 2006, Mini has a waiting period of up to a year. Compare this to GM's web site
www.gm.com
which is much more conventional. I 'built' a 2006 H2 custom Hummer (oh, I feel so dirty) on the website, totalling more than $60,000, and was underwhelmed with the website.
Then again, maybe I just nail the demographics and resonate with the zing of Toyota and Mini.
Thanks.
Is it possible that the car buying paradigm has shifted by more than fuel effeciency and other tangible items? Take for example the Cooper Mini website
www.miniusa.com
which presents an extremely fun, interactive experince for a car with tremendous personality. Toyota offers the Camry Experience
http://www.toyota.com/camry/index.ht...TN_CAMRY_INDEX
Toyota hit a sales record in May 2006, Mini has a waiting period of up to a year. Compare this to GM's web site
www.gm.com
which is much more conventional. I 'built' a 2006 H2 custom Hummer (oh, I feel so dirty) on the website, totalling more than $60,000, and was underwhelmed with the website.
Then again, maybe I just nail the demographics and resonate with the zing of Toyota and Mini.
Thanks.
#2
Re: Car sales reflective of Web site design?
I love Mini's ads.
GMs website does really suck. I was on there trying to find info on the Silverado hybrid for a paper, and the site was really hard to navigate and didn't have any of the information I was looking for, nothing made sense.
GMs website does really suck. I was on there trying to find info on the Silverado hybrid for a paper, and the site was really hard to navigate and didn't have any of the information I was looking for, nothing made sense.
#5
Re: Car sales reflective of Web site design?
Originally Posted by IMAhybrid
Well I'm done with the paper now. I was looking for emissions, which I found on some government site... basically they suck.
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TKCamry
Toyota Camry Hybrid
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10-18-2006 04:00 PM