"By selling one FEH that exceeds the minimum MPG ( by a lot ) Ford can sell 4 or 5 gas hogs that miss the mark ( by a little ) and still have a good average.
So there IS incentive to sell hybrids, even at zero profit margin."


900,000+ F-series and 24k hybrids...the hybrids don't help too much.
Of course, the 8500#+ GVWR Superduty's are exempt.

The GT500 has a nice gas guzzler tax once again, like the '03 Cobra.

 

Well, their production may rise but it doesn't guarantee that they can actually compete really. There are still many options in the market better than Ford I think they should be concern more on the advancement of their technology and a little push in order to penetrate the market. I would still go to honda.

 

Ford is doing quite well and I hear, will introduce start/stop technology in the near future. The US market isn't ready for diesel in big numbers both from a Federal emissions standpoint and fuel pricing standpoint. I look for bigger ICE batteries, (Perhaps 36 volt systems) regenerative braking, etc. in predominately ICE (mild hybrid) configurations for the forseeable future - and not diesel.

 

I just find it amusing to see the difference between GM and Ford vs EVs. Ford had no program at all 2 years ago, and decided to make themselves look green by contracting out a couple of projects. Practically no investment and little risk. GM on the other hand has made a big commitment to bring all core EV expertise in-house for all except the battery. They are doing their own electric motors, controller, and battery packaging (charging, cooling etc.) GM believes that this will bring long-term benefits of lower cost and superior products.

 

Your Ford statements are full of baloney.

 

Ford’s move may have been tied to the tax breaks offered by the state but they are also listening to their customers. In 2009, overall hybrid sales were down 11% but Ford saw a 67% increase in their hybrid sales over 2008.